Google Ads Specialist
Connect search demand with a better enquiry journey.
I help businesses build and improve Google Ads campaigns around relevant searches, useful landing pages and measurable actions. Support connects account structure, ad messaging and conversion measurement.
Connect search demand with a better enquiry journey.
A campaign cannot be assessed only by clicks. The search intent, offer, landing page and quality of the resulting enquiries all affect whether paid traffic is useful for the business. I review those connections together.
The project scope can cover a new search campaign or a review of an existing account. Recommendations reflect the available data and operating constraints rather than a blanket promise of lower costs or a fixed return.
Does any of this sound familiar?
Search terms drift away from the services you actually sell.
Clicks increase while enquiry quality remains unclear.
Account changes are made without reliable conversion definitions.
Specialist work, with a clear purpose.
Account & campaign review
Assess campaign organization, search terms, targeting and the relationship between budget, goals and existing results.
Search campaign setup
Develop keyword groups, exclusions, responsive ad messaging and landing-page alignment around your offer.
Measurement & optimization
Review conversion definitions and use available performance data to guide budget and campaign recommendations.
How the work comes together.
The review follows the whole paid-search journey: the search need, the ad promise, the destination and the resulting business action. I assess account structure alongside the offer because an expensive or irrelevant click may reflect a targeting problem, a messaging mismatch or a weak landing page.
Recommendations distinguish immediate configuration corrections from questions that need further evidence. Search terms, exclusions, ad themes and budgets are considered in relation to available conversion data and sales feedback. This creates a review process your team can follow instead of treating isolated account metrics as proof of success.
What I need to get started
- Google Ads access and the offer being promoted
- Conversion definitions and available lead-quality feedback
- Landing pages, target markets and budget constraints
The engagement focuses on Google Ads strategy, configuration and review. Media spend, creative production and changes to your sales process require separate agreement.
Questions worth asking.
Can you review an account without rebuilding it?
Yes. A review can identify which parts are working and which need attention. Changes should have a reason and a validation plan rather than replacing the structure simply to start over.
How soon can a campaign be judged?
That depends on the sales cycle, volume and reliability of the data. The review schedule should be agreed around the evidence needed, rather than a universal promise of results within a fixed number of days.
Do you guarantee a particular return on ad spend?
No. Results depend on competition, your offer, budget, landing pages and conversion quality. Goals and review criteria are agreed before changes are made.