Detailed Public Resume + Anonymized Client Results

SEO, AEO/GEO, Local SEO, Google Ads & Web Analytics

Digital Marketing & Web Operations Specialist with 4.5+ years of experience across technical SEO, website migrations, ecommerce SEO, healthcare SEO, B2B SEO, local search, GA4/GTM tracking, WordPress, Shopify, AEM and front-end SEO implementation.

Technical SEO AEO / GEO Google Ads GA4 + GTM WordPress + Shopify Healthcare SEO
Professional Summary

SEO strategy, web operations, tracking and growth-focused implementation.

Client case studies below are anonymized by industry and project type.

SEO

Search Growth

Technical SEO, on-page SEO, content SEO, keyword research, internal linking, schema planning, crawlability, indexing and Search Console monitoring.

AI

AEO / GEO

Answer-ready content briefs, entity mapping, FAQ mapping, AI-search content structure, ChatGPT and Claude-assisted content workflows.

GA

Analytics & Ads

GA4, Google Tag Manager, Google Ads, Meta Ads, Google Merchant Center, conversion tracking, form tracking, booking tracking and event measurement.

5+Years Experience
3,200+SKU Migration Exposure
450+Products Onboarded
GA4/GTMTracking Implementation
Core Skills

Capabilities grouped for client projects and freelance work.

SEO

Technical SEO, on-page SEO, content SEO, keyword research, internal linking, schema planning, website migration SEO, Google Search Console.

AEO / GEO

Answer Engine Optimization, Generative Engine Optimization, entity mapping, FAQ mapping, answer-ready briefs and LLM-friendly structure.

Paid & Tracking

Google Ads, Meta Ads, GA4, GTM, Merchant Center, conversion tracking, event tracking, lead tracking and reporting support.

CMS & Web

WordPress, Shopify, AEM, Elementor, landing pages, HTML, CSS, JavaScript and front-end SEO improvements.

Past Work Experience

Work experience snapshot.

Company names, job titles, education and certifications are part of the public resume section.

2024 – May 2026

Sr. Digital Marketing Executive

Futurism Technologies, Pune
  • Led large-scale ecommerce SEO initiatives, 450+ product onboarding and a 3,200+ SKU catalog migration from WordPress to Shopify.
  • Performed technical audits, implemented SEO-safe redirects, optimized Core Web Vitals and applied front-end SEO enhancements.
  • Worked on Google Merchant Center, feed/policy issue resolution, Shopping campaign support, Google Ads and multi-channel marketing.
  • Implemented GA4 and GTM tracking to improve attribution accuracy and data-driven decision making.
2022 – Dec 2023

SEO Executive

K21 Academy, Remote
  • Improved average ranking position from 25 to 19 while increasing clicks and impressions.
  • Reduced SEO 404 response from 15% to 2%, improving usability for organic and paid traffic.
  • Improved webinar funnel performance, implemented FAQ schema and resolved indexing issues across 400+ video pages.
  • Led keyword clustering strategy using SEMrush to support content planning and SEO execution.
2021 – 2022

SEO Executive

Skillslash, India
  • Handled technical SEO, on-page SEO, off-page SEO and website optimization using Screaming Frog, SEMrush and analytics tools.
  • Used Excel, Google Tag Manager and analytics skills to improve website performance and visibility.
  • Led a team of 10 on internal projects and supported marketing communications and reporting.
2021

Search Engine Optimisation Specialist Intern

DENTOFIX
  • Conducted on-page and off-page SEO, designed WordPress pages and supported front-end SEO using HTML, CSS, JavaScript and GTM.
  • Managed and optimized Meta Ads campaigns for Facebook and Instagram traffic and conversions.

Confidentiality Note

Resume details, skills, tools, job roles, education and certifications are shared publicly. Client names, project names, website URLs, account identifiers and private business details have been removed or anonymized. Case studies are presented by industry, project type, work performed and measurable performance impact.

Anonymized Case Studies

Measurable SEO, local SEO, AEO/GEO and tracking results.

No client names, project names or website URLs are included in this section.

Case Study 01 · Ecommerce

Ecommerce SEO Growth

Category SEO, content scaling and product discoverability improvements.

1.03K → 4.73K Clicks
69.2K → 427K Impressions
30.5 → 18.2 Avg. Position

Work Performed

Category SEO Metadata Internal Linking Crawlability Commercial Keywords AEO/GEO Briefs
Case Study 02 · Travel

Website Migration & Technical SEO

Migration planning, redirect mapping, crawlability and post-launch monitoring.

24.5K → 61.8K Clicks
894K → 3.14M Impressions
25.9 → 19.2 Avg. Position

Work Performed

Migration SEO Redirect Mapping URL Structure Indexing Checks Post-Migration QA AI-Assisted Mapping
Case Study 03 · B2B Pharma

B2B Pharma Product SEO

Product-page SEO, B2B visibility and AI-ready FAQ/content briefs.

1.45K → 3.19K Clicks
108K → 195K Impressions
28.1 → 17.6 Avg. Position

Work Performed

Product SEO Pharma Descriptions B2B Keywords Content Hierarchy Entity Mapping FAQ Briefs
Case Study 04 · B2B Pharma

Pharma Product Content SEO

Derma/pharma keyword expansion and product content structure improvements.

499 → 1.05K Clicks
7.08K → 75.7K Impressions
24.7 → 18.4 Avg. Position

Work Performed

Product Content Derma Keywords Metadata Heading Structure Long-Tail SEO Answer Sections
Case Study 05 · Dental / Healthcare

Healthcare Service Page SEO Growth

Treatment page SEO, local intent and patient-focused FAQ structure.

5.08K → 13.5K Clicks
944K → 1.96M Impressions
26 → 19.4 Avg. Position

Work Performed

Treatment Pages Local Keywords Patient FAQs Internal Linking Schema Planning AEO/GEO
Case Study 06 · Cosmetic Manufacturing

B2B Manufacturing Landing Page SEO

Manufacturing landing pages, commercial-intent content and entity mapping.

5.91K → 10.2K Clicks
397K Impressions
26.1 → 16.1 Avg. Position

Work Performed

Landing Pages Private Label SEO Commercial Intent Category Expansion Ingredient Mapping GEO Briefs
Case Study 07 · Pharma Manufacturing

International Pharma Manufacturing SEO

Export-intent, contract manufacturing and B2B lead generation content.

1.32K → 3.95K Clicks
13K → 123K Impressions
11.6 → 7.1 Avg. Position

Work Performed

International SEO Export Intent B2B Pages Manufacturing FAQs Entity-Rich Sections GEO Content
Case Study 08 · Medical Equipment

Medical Equipment Product / Category SEO

B2B commercial-intent product and category optimization.

1.45K → 2.69K Clicks
130K → 216K Impressions
38.6 → 17.3 Avg. Position

Work Performed

Product SEO Category SEO B2B Intent Supplier FAQs Definitions AEO/GEO
Case Study 09 · Mental Health

Content SEO, Migration & Tracking

SEO growth combined with GA4, GTM, booking and conversion measurement.

59.2K → 109K Clicks
1.25M → 3.61M Impressions
14.8 → 12 Avg. Position

Work Performed

Content SEO Migration Support GA4 GTM Events Booking Tracking Google Ads Conversions
Case Study 10 · Local Business

Google Business Profile Growth

Profile structure, category relevance, service relevance and action-intent optimization.

6,902 Profile Interactions
+141.2% Interaction Growth
Dec–Mar Reporting Period

Work Performed

GBP Optimization Categories Business Description Service Relevance Local Q&A Action Intent
Case Study 11 · Healthcare Local SEO

Healthcare Local SEO & GBP

Local visibility, calls, website clicks and patient inquiry optimization.

2,047 Profile Interactions
403 Calls
212 Website Clicks

Work Performed

Healthcare GBP Treatment Relevance Local Keywords Patient Intent Appointment FAQs Clinic Content
Tracking Proof · GA4/GTM

Analytics & Conversion Tracking Implementation

Measurement setup for lead, booking, appointment, engagement and paid conversion actions.

GA4 Events
GTM Tags
Ads Conversions

Work Performed

Form Tracking Booking Flow Appointment Events Engagement Events Google Ads Conversions Attribution Support
Latest Marketing Updates

Short insights on SEO, Google Ads, analytics and more.

View All Updates

Tools & Platforms

Platforms used across SEO, tracking, ads and CMS work.

Google Search Console
GA4
Google Tag Manager
Google Ads
Meta Ads
Google Business Profile
Merchant Center
Semrush
Ahrefs
Moz
Screaming Frog
Microsoft Excel
WordPress
Shopify
AEM
Elementor
Mailchimp
Zoho CRM
HTML
CSS
JavaScript
ChatGPT
Claude
Schema Planning
Education & Certifications

Academic and certification background.

Bachelor of Technology

Electronics and Telecommunications Engineering
Bharati Vidyapeeth Deemed To Be University, Pune, India
2017 – 2021

Certifications

Master Google Tag Manager · Advanced Google Analytics · Google Analytics · Google Ads Display

Services

What I can help clients with.

SEO Services

  • SEO audits
  • Technical SEO
  • On-page SEO
  • Content SEO
  • Migration SEO
  • Ecommerce SEO
  • Healthcare SEO
  • B2B SEO

Local SEO

  • Google Business Profile optimization
  • Local keyword mapping
  • Service/category relevance
  • Local Q&A planning
  • Calls and website-click tracking

Paid & Tracking

  • Google Ads setup
  • Google Ads optimization
  • GA4 setup
  • GTM setup
  • Conversion tracking
  • Lead, form and booking tracking

Website & AEO/GEO

  • WordPress SEO
  • Shopify SEO
  • Landing page optimization
  • FAQ mapping
  • Entity mapping
  • LLM-friendly content structure

Available for freelance, contract and remote digital marketing projects.

I can help with SEO, Google Ads, Local SEO, AEO/GEO, analytics tracking, WordPress/Shopify SEO and lead generation systems for healthcare, ecommerce, B2B and local businesses.

Connect with me on LinkedIn
LinkedIn: /in/rahul-kalwaniya
Open to: Freelance & Contract