Internal Linking Specialist
Connect your content around useful next steps.
I help websites connect related content so visitors can find useful next steps and important pages are easier to reach. Internal linking work combines site structure, page purpose and contextual relevance.
Connect your content around useful next steps.
Internal links are most useful when they connect a reader with information that naturally follows their current question. I review the surrounding content and the destination page rather than matching pages solely because they share a keyword.
For larger websites, the plan can include rules for related articles, breadcrumbs and category navigation. These patterns make maintenance easier while keeping link choices relevant to the page.
Does any of this sound familiar?
Important pages have few relevant links from the rest of the site.
Navigation works for the publisher but not the customer journey.
Editors add repeated keyword links without checking destination value.
Specialist work, with a clear purpose.
Link structure review
Identify isolated pages, excessive click depth and navigation patterns that hide important information.
Contextual link planning
Match useful source pages with relevant destinations and write descriptive anchor recommendations.
Scalable linking rules
Create practical guidelines for navigation, related content and repeated templates without adding links everywhere.
How the work comes together.
I map the relationships between priority pages, categories and supporting resources. The question is whether a reader can move from their current need to the next useful explanation or service. Crawl evidence helps identify weak connections, while the content review determines whether a proposed link actually belongs in context.
The implementation plan can combine page-specific opportunities with reusable editorial rules. Recommendations identify source, destination and useful anchor wording, then distinguish ordinary navigation from contextual references. Validation checks the final destination and the surrounding page experience so links remain helpful when templates or URLs change.
What I need to get started
- Priority service or category pages
- A crawl or content inventory where available
- Publishing access and editorial ownership details
The focus is the website’s own navigation and contextual links. External outreach and full information-architecture redevelopment can be separate projects when required.
Questions worth asking.
What do I receive for implementation?
A page-level plan can specify the source, destination, recommended placement and anchor guidance. Template opportunities should include a rule and representative examples that a developer or editor can validate.
Should important pages be linked in every paragraph?
No. Repetition can reduce clarity. Shared navigation and well-chosen contextual links can support discovery without making every piece of content point to the same destination.
Should every page link to every service?
No. Too many irrelevant links can make the page harder to use. Important navigation can be shared, while contextual links should reflect a meaningful relationship between the content and destination.