Content SEO Specialist
Make the content you already own work harder.
I help existing content become more useful, better organized and easier to discover. Content SEO combines search intent, editorial quality and internal linking with a clear purpose for every page.
Make the content you already own work harder.
Content libraries often grow faster than their structure. Similar articles compete for attention, older advice stays online and important service pages receive little support. I help bring the library back to a clear set of topics and reader needs.
The goal is useful coverage rather than publishing volume. Changes should make an article more accurate, complete or easier to use, with a clear relationship to the rest of your website.
Does any of this sound familiar?
Articles overlap, age or lose their connection to your services.
Writers have keywords but no clear reader task.
Publishing continues while important existing pages remain incomplete.
Specialist work, with a clear purpose.
Content inventory & audit
Review existing articles and landing pages for intent, duplication, outdated information and missing explanations.
Refresh & consolidation plans
Decide which pages to update, combine or keep separate based on what readers need and how the pages perform.
Editorial optimization
Improve briefs, headings, answer sections and relevant links while preserving a natural, readable voice.
How the work comes together.
I review content at both page and library level. The page review examines accuracy, intent, structure and the next useful action; the library review looks for overlapping topics, missing support and pages that have become disconnected from the business. Search data informs those decisions without being the sole test of usefulness.
Refresh recommendations describe the actual change: add an explanation, remove outdated advice, consolidate repeated material or connect a guide with a relevant service. Each brief has a reader need and review requirements, giving the editor a concrete task rather than a target word count.
What I need to get started
- Content inventory or access to the website
- Search and analytics data when available
- An editor or subject reviewer for factual approval
This engagement focuses on organic content usefulness and organization. New visual production, specialist fact review and large publishing operations need explicit owners and delivery scope.
Questions worth asking.
What does a content refresh brief contain?
It identifies the page purpose, gaps to address, sections to improve, links to add and facts that need verification. It should explain why the change is useful, not merely request more keywords or a longer article.
How do you decide whether to combine two pages?
I compare their intent, distinctive information and existing role in the site. Consolidation makes sense when a single improved resource serves the reader better; different needs may justify keeping separate pages.
Should low-traffic articles always be deleted?
No. Low traffic alone is not enough reason to remove a page. Its purpose, accuracy, links, conversions and relationship to other content should be reviewed first.