Keyword Research Specialist
Know which page should answer each search need.
I turn scattered keyword ideas into a clear plan for services, categories and content. Research focuses on what your audience needs, which searches fit your business and which page should answer each need.
Know which page should answer each search need.
A long spreadsheet is only the starting point. The useful output is a decision about which pages to improve, which new pages to create and which terms are outside the scope of your business.
I consider the search results alongside keyword metrics. A phrase with attractive volume may still be a poor target if visitors are looking for a different product, a free tool or information unrelated to your service.
Does any of this sound familiar?
Keyword sheets contain hundreds of phrases with no page plan.
Several URLs compete for the same search intent.
High-volume topics attract visitors who do not need your offer.
Specialist work, with a clear purpose.
Audience & query discovery
Combine your offering, customer language and available search data to build a relevant keyword universe.
Intent-based clustering
Group related queries by the underlying task so one useful page can address closely connected searches.
Keyword-to-page mapping
Assign priority topics to existing or proposed URLs and identify overlaps, gaps and opportunities.
How the work comes together.
Research begins with your actual services, products and customer decisions. I combine those inputs with search data and result-page review to understand the kind of page a query calls for. Similar words do not always share intent, and different words can describe the same underlying task.
The output groups opportunities into usable clusters and maps them to a page owner, a proposed URL and a content action. Each priority has a business reason, so your team can distinguish a service opportunity from a supporting article, a comparison topic or a query that does not fit your offering.
What I need to get started
- Service or product list with commercial priorities
- Target markets and customer descriptions
- Existing pages and available query data
The deliverable is a search-demand and page-structure plan. Full copywriting, technical implementation and campaign bidding are scoped separately when they are required.
Questions worth asking.
What is included in the keyword map?
It includes topic clusters, intent, an existing or proposed destination, a recommended action and a priority. Available demand and competition indicators are useful context, but they do not replace the page decision.
How often should research be refreshed?
A review is useful when your offer changes, search results shift or performance reveals new customer needs. The plan should be maintained as the website evolves instead of being treated as a permanent one-time spreadsheet.
Is search volume the main priority?
No. Relevance, intent and commercial fit matter alongside estimated demand. A smaller topic can be valuable when it closely matches the customers and enquiries you want.