SEO
Search Growth
Technical SEO, on-page SEO, content SEO, keyword research, internal linking, schema planning, crawlability, indexing and Search Console monitoring.
Detailed Public Resume + Anonymized Client Results Portfolio
SEO, AEO/GEO, Local SEO, Google Ads & Web Analytics Portfolio
Digital Marketing & Web Operations Specialist with 4.5+ years of experience across technical SEO, website migrations, ecommerce SEO, healthcare SEO, B2B SEO, local search, GA4/GTM tracking, WordPress, Shopify, AEM and front-end SEO implementation.
Professional Summary
SEO strategy, web operations, tracking and growth-focused implementation.
Public resume information is shown openly. Client case studies below are anonymized by industry and project type.
AI
AEO / GEO
Answer-ready content briefs, entity mapping, FAQ mapping, AI-search content structure, ChatGPT and Claude-assisted content workflows.
GA
Analytics & Ads
GA4, Google Tag Manager, Google Ads, Meta Ads, Google Merchant Center, conversion tracking, form tracking, booking tracking and event measurement.
4.5+Years Experience
3,200+SKU Migration Exposure
450+Products Onboarded
GA4/GTMTracking Implementation
Core Skills
Capabilities grouped for client projects and freelance work.
SEO
Technical SEO, on-page SEO, content SEO, keyword research, internal linking, schema planning, website migration SEO, Google Search Console.
AEO / GEO
Answer Engine Optimization, Generative Engine Optimization, entity mapping, FAQ mapping, answer-ready briefs and LLM-friendly structure.
Paid & Tracking
Google Ads, Meta Ads, GA4, GTM, Merchant Center, conversion tracking, event tracking, lead tracking and reporting support.
CMS & Web
WordPress, Shopify, AEM, Elementor, landing pages, HTML, CSS, JavaScript and front-end SEO improvements.
Public Resume Details
Work experience snapshot.
Company names, job titles, education and certifications are part of the public resume section.
2024 - May 2026
Sr. Digital Marketing Executive
Futurism Technologies, Pune
- Led large-scale ecommerce SEO initiatives, 450+ product onboarding and a 3,200+ SKU catalog migration from WordPress to Shopify.
- Performed technical audits, implemented SEO-safe redirects, optimized Core Web Vitals and applied front-end SEO enhancements.
- Worked on Google Merchant Center, feed/policy issue resolution, Shopping campaign support, Google Ads and multi-channel marketing.
- Implemented GA4 and GTM tracking to improve attribution accuracy and data-driven decision making.
2022 - 2023
SEO Executive
K21 Academy, Remote
- Improved average ranking position from 25 to 19 while increasing clicks and impressions.
- Reduced SEO 404 response from 15% to 2%, improving usability for organic and paid traffic.
- Improved webinar funnel performance, implemented FAQ schema and resolved indexing issues across 400+ video pages.
- Led keyword clustering strategy using SEMrush to support content planning and SEO execution.
2021 - 2022
SEO Executive
Skillslash, India
- Handled technical SEO, on-page SEO, off-page SEO and website optimization using Screaming Frog, SEMrush and analytics tools.
- Used Excel, Google Tag Manager and analytics skills to improve website performance and visibility.
- Led a team of 10 on internal projects and supported marketing communications and reporting.
2021
Search Engine Optimisation Specialist Intern
DENTOFIX
- Conducted on-page and off-page SEO, designed WordPress pages and supported front-end SEO using HTML, CSS, JavaScript and GTM.
- Managed and optimized Meta Ads campaigns for Facebook and Instagram traffic and conversions.
Confidentiality Note
Resume details, skills, tools, job roles, education and certifications are shared publicly. Client names, project names, website URLs, account identifiers and private business details have been removed or anonymized. Case studies are presented by industry, project type, work performed and measurable performance impact.
Anonymized Case Studies
Measurable SEO, local SEO, AEO/GEO and tracking work.
No client names, project names or website URLs are included in this section.
Case Study 01 · Ecommerce
Ecommerce SEO Growth
Category SEO, content scaling and product discoverability improvements.
1.03K → 4.73KClicks
69.2K → 427KImpressions
30.5 → 18.2Avg. Position
Work Performed
Case Study 02 · Travel
Website Migration & Technical SEO
Migration planning, redirect mapping, crawlability and post-launch monitoring.
24.5K → 61.8KClicks
894K → 3.14MImpressions
25.9 → 19.2Avg. Position
Work Performed
Case Study 03 · B2B Pharma
B2B Pharma Product SEO
Product-page SEO, B2B visibility and AI-ready FAQ/content briefs.
1.45K → 3.19KClicks
108K → 195KImpressions
28.1 → 17.6Avg. Position
Work Performed
Case Study 04 · B2B Pharma
Pharma Product Content SEO
Derma/pharma keyword expansion and product content structure improvements.
499 → 1.05KClicks
7.08K → 75.7KImpressions
24.7 → 18.4Avg. Position
Work Performed
Case Study 05 · Dental / Healthcare
Healthcare Service Page SEO Growth
Treatment page SEO, local intent and patient-focused FAQ structure.
5.08K → 13.5KClicks
944K → 1.96MImpressions
26 → 19.4Avg. Position
Work Performed
Case Study 06 · Cosmetic Manufacturing
B2B Manufacturing Landing Page SEO
Manufacturing landing pages, commercial-intent content and entity mapping.
5.91K → 10.2KClicks
397KImpressions
26.1 → 16.1Avg. Position
Work Performed
Case Study 07 · Pharma Manufacturing
International Pharma Manufacturing SEO
Export-intent, contract manufacturing and B2B lead generation content.
1.32K → 3.95KClicks
13K → 123KImpressions
11.6 → 7.1Avg. Position
Work Performed
Case Study 08 · Medical Equipment
Medical Equipment Product / Category SEO
B2B commercial-intent product and category optimization.
1.45K → 2.69KClicks
130K → 216KImpressions
38.6 → 17.3Avg. Position
Work Performed
Case Study 09 · Mental Health
Content SEO, Migration & Tracking
SEO growth combined with GA4, GTM, booking and conversion measurement.
59.2K → 109KClicks
1.25M → 3.61MImpressions
14.8 → 12Avg. Position
Work Performed
Case Study 10 · Local Business
Google Business Profile Growth
Profile structure, category relevance, service relevance and action-intent optimization.
6,902Profile Interactions
+141.2%Interaction Growth
Dec–MarReporting Period
Work Performed
Case Study 11 · Healthcare Local SEO
Healthcare Local SEO & GBP
Local visibility, calls, website clicks and patient inquiry optimization.
2,047Profile Interactions
403Calls
212Website Clicks
Work Performed
Tracking Proof · GA4/GTM
Analytics & Conversion Tracking Implementation
Measurement setup for lead, booking, appointment, engagement and paid conversion actions.
GA4Events
GTMTags
AdsConversions
Tracking Setup
Tools & Platforms
Platforms used across SEO, tracking, ads and CMS work.
Google Search Console
GA4
Google Tag Manager
Google Ads
Meta Ads
Google Business Profile
Merchant Center
Semrush
Ahrefs
Moz
Screaming Frog
Microsoft Excel
WordPress
Shopify
AEM
Elementor
Mailchimp
Zoho CRM
HTML
CSS
JavaScript
ChatGPT
Claude
Schema Planning
Education & Certifications
Academic and certification background.
Bachelor of Technology
Electronics and Telecommunications Engineering
Bharati Vidyapeeth Deemed To Be University, Pune, India
2017 - 2021
Certifications
Master Google Tag Manager · Advanced Google Analytics · Google Analytics · Google Ads Display
Services
What I can help clients with.
SEO Services
- SEO audits
- Technical SEO
- On-page SEO
- Content SEO
- Migration SEO
- Ecommerce SEO
- Healthcare SEO
- B2B SEO
Local SEO
- Google Business Profile optimization
- Local keyword mapping
- Service/category relevance
- Local Q&A planning
- Calls and website-click tracking
Paid & Tracking
- Google Ads setup
- Google Ads optimization
- GA4 setup
- GTM setup
- Conversion tracking
- Lead, form and booking tracking
Website & AEO/GEO
- WordPress SEO
- Shopify SEO
- Landing page optimization
- FAQ mapping
- Entity mapping
- LLM-friendly content structure
Available for freelance, contract and remote digital marketing projects.
I can help with SEO, Google Ads, Local SEO, AEO/GEO, analytics tracking, WordPress/Shopify SEO and lead generation systems for healthcare, ecommerce, B2B and local businesses.
LinkedIn: /in/rahul-kalwaniya